Insight #5

What has changed in the EU AI Act since 2 August

At Vimmera AI, we deal daily with the question of how companies can AI use safely and sensibly. We have therefore taken a closer look at the requirements that have been in force since 2 August. It becomes clear that this is not about blanket labelling, but about transparency in the right places and clearly defined responsibilities.

Since 2 August 2026, further requirements of the EU AI Act have been in force. This time, the focus is primarily on transparency.

Anyone using a chatbot or another AIassistant should be able to recognise that they are interacting with an AI and not with a human. New requirements also apply to AIgenerated or modified content. Providers of such systems must ensure that this content is labelled in a machine-readable way and can be identified technically.

Companies must also provide notice of the use of emotion recognition and biometric categorisation. Deepfakes must be identified as such. This also applies to AIgenerated texts on matters of public interest if they are published without human review or editorial control.

However, this does not mean that every text created with AI now requires a visible notice. There is no blanket labelling obligation for internal texts, drafts, summaries or editorially reviewed publications.

Companies should now review where AI is being used, what role they play in this context, and whether the required notices have been implemented technically and organisationally. An up-to-date AIinventory is the most important basis for this.

The specific requirements for high-riskAIsystems will become applicable at later dates. According to the current timetable, the requirements for systems under Annex III apply from 2 December 2027, and for AIsystems in regulated products from 2 August 2028.

Our weekly question for reflection:

For all AIapplications in your company, do you know which transparency obligations apply and who is responsible for implementing them?

Key takeaway

Since 2 August, it is not about adding a notice to every AIuse. What matters is knowing your own applications and ensuring transparency where it is actually required.

Questions about this topic?

Please feel free to contact us!